As a photographer, I get asked all the time what families should wear to their sessions—but just as important (maybe more!) is knowing what not to wear. Over the years, I’ve seen a lot of outfit choices that make it harder to get those soft, beautiful, timeless images you’re dreaming of. So I put together this easy guide of what to skip—and what to do instead—for your upcoming family photo session.
1. What Not To Wear—All-white outfits and bright neons.
It’s tempting—especially for a beach session—to dress everyone in white. It feels clean and simple in person, but white is very hard to photograph well. It can wash out your skin, reflect harsh light, and lose detail in bright conditions (especially at the shore). A little bit of white is ok when used as an accent. Instead, think creamy neutrals like oatmeal, soft gray, taupe, or dusty blues.
And neons? They’re a definite no. Bright magenta, lime green, electric orange—these colors reflect onto skin and clash with natural tones. If you want to add a pop of color, go with earthy jewel tones or softer, muted versions of your favorite shades.
2. Comfort is everything
You should feel like yourself in what you wear. My sessions are relaxed and playful. We’ll be walking, lifting, hugging, maybe even sitting in the sand. You don’t need anything fancy—just clothes that feel good, move well, and let you be you. No stiff fabrics, no sky-high heels, and no tight waistbands if you plan to breathe.
3. Ladies—watch for short dresses and sleeveless tops
Most women are conscious of two things—their arms and their necks. If you don’t love your arms, wear sleeves! It’s as simple as that.
Short dresses also tend to ride up during movement or sitting. If you’re unsure, midi or maxi dresses with sleeves—or light layers like a jean jacket or cardigan—are always a safe, stylish bet.
I, for one, love pretty dresses and wear them whenever I can. But while they might look cute standing up, they rarely stay in place while sitting, snuggling, or playing with your kids. If you love a shorter hemline, just make sure to test it out in a variety of poses (especially if we’ll be in the sand or grass). Midi and maxi lengths are usually a safer—and more flattering—bet.
4. Patterns are great—just not on everyone
A little pattern adds visual interest and texture. But if everyone’s wearing bold prints, it gets chaotic fast. Aim for balance: one or two patterns mixed with coordinating solids or soft textures. And skip anything with logos, text, or characters—those date your photos instantly.
5. Coordinate, don’t match
You don’t need to be twinsies. Choose 2–3 complementary colors and build from there. Let each person’s personality come through. Modern family style is all about coordination, not cloning.
6. Dressing little ones? Keep it simple
Babies and toddlers look adorable in just about anything—but practicality wins. Avoid stiff collars or shirts that ride up. Go for soft, comfy fabrics that stay in place. And while bows and headbands are cute, they often get tossed halfway through. Think clips, elastic ties, or going natural.
7. Guys—skip the shorts (if you can!)
I know it’s hot. I know you’re at the beach. But men’s legs rarely photograph well—sorry, guys! Long pants like khakis, jeans, or slacks always look more polished. (Toddlers can wear shorts. Grownups? Stick with pants when possible. Trust me.)
Final Thoughts on What NOT to wear: If you’re not sure—ask me!
You don’t have to figure it all out on your own. I send every client a full prep and styling guide, and I’m always happy to review outfit choices ahead of time. The goal is simple: help you feel confident, look amazing, and have fun doing it.
Please keep in mind, these are only my recommendations, based on photographing families for the past several years.
At the end of the day, if something I mentioned here makes you happy, then by all means, please wear it! <3
To get in touch with me about a session of your own, click below.
I’d love to chat!
Linda Sobolewski is an on-location, natural-light, professional photographer specializing in seniors, baby, family & children photography.
Linda Sobolewski Photography is based out of Old Saybrook, CT and serves the Connecticut shoreline and surrounding areas.
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